Max is Founder and Managing Director of Prime Fifty Ltd, a new Company dedicated to the health and wellbeing of the over 50s.The Company’s focus is to help the over 50s stay active via targeted nutritional supplements, specifically formulated for the ageing metabolism.
Max holds a PhD in amino acid biochemistry from Nottingham University and kicked off his career initially with Procter & Gamble. He then went on to become European and then Global R&D Director for Reckitt Benckiser. Max then joined the Jeyes Group as their Chief Innovation Officer serving on the Board. Moving back to his family home in Hull, Max then became Managing Director of a sports nutrition Company, after which he then decided to start his own business, Prime Fifty Ltd, dedicated to the health and wellbeing of the over 50s.